Who would be the audience for your media product?

Who would be the audience for your media product?
the target audience was decided to be around the age of 15-30 year olds. we have aimed it at quite a low age group as we feel that the older age groups would not appreciate the storyline or the fact that it is a very urban styles film. we also felt that we would not aim it for children under the age of 15 because the plot is no suitable for them to view.